In the context of Area 10
, our PMF Research
participated by trying to develop technological solutions that would make the population aware of increasingly green behaviour.
One of these project ideas was “BE FIRST – Behavioural Food Impact Reducing for Sustainability of Tomorrow
“, a transnational partnership made up of 24 European countries, in which our company conceived a digital solution to provide users with useful advice to change their habits, raising awareness on more conscious forms of purchasing, on a healthy diet and on waste reduction, all through a gamified approach, an original and effective expedient to stimulate their interest and motivation. The most suitable digital format (online platform, web or mobile app, etc.) and the creation of specific tools (discussion areas, personal behaviour diaries, challenges, etc.) will be decided after the research phase, in order to provide a real solution based on the users’ needs.
This digital solution will involve not only consumers, but also other relevant actors in the food sector, such as farms, restaurants, shops, civil society organisations, as well as institutions. Indeed, people’s behaviours are only the first step towards a larger scale change: new consumer behaviours will drive change in food production, supply chains, food policies and waste reduction.
In this perspective, the digital solution proposed by PMF Research will represent a kind of international network, both for consumers, in order to change their behaviour in a green perspective, and for companies and commercial realities, so that they can get the opportunity to improve their business through discounts and collective awareness campaigns.